Style DNA is an AI-powered personal stylist and shopping assistant designed to help individuals enhance their appearance and make smarter fashion choices. By using advanced image analysis and AI technology, Style DNA provides personalized style recommendations, outfit ideas, and shopping assistance based on the user's unique features, body type, and wardrobe. The platform aims to make fashion accessible and enjoyable, helping users build a wardrobe that complements their personal style and boosts their confidence.

The service includes features such as color analysis, figure and fit advice, style type identification, and wardrobe maximization. Users can simply take a selfie to receive their personal color palette and style guide, scan their existing wardrobe items for outfit pairing suggestions, and get shopping assistance for new items that match their style and preferences. Style DNA integrates a vast marketplace of over 26,000 brands and 5 million items, ensuring a wide range of choices tailored to individual tastes.

With a focus on sustainable shopping, Style DNA encourages users to make informed decisions that reflect their personality and enhance their natural beauty. The platform combines the expertise of fashion consultants and data scientists to offer an innovative and ethical approach to personal styling.